Brand Builder Programme (coming soon)
This is a programme for small or startup businesses that want to scale to £1m annual turnover
Are you
Determined to grow your business but don’t feel confident about marketing?
Not an expert in marketing but can’t afford a Marketing Director yet (typically £70k annual salary) or a marketing agency? (typically £5k-£10k monthly)
Disappointed with the results of previous marketing efforts?
Wanting to learn how to use marketing strategically and effectively and not waste valuable marketing spend?
In a position to invest 10-15% of your projected turnover into marketing activity?
If so, this programme will provide you with the knowledge to choose the correct marketing tools plus the confidence that you are going to get a return on your investment.
As the Brand Builder Programme is not yet live, I am offering it to 5 businesses at a significantly reduced price.
Please contact me here if interested
Course contents
The course will cover the following:
Unit 1 Brand Building
We’ll cover the importance of building a brand, protecting your brand, how to differentiate yourself from your competitors, clarifying your target audience, defining your brand mission, promise and values, creating brand guidelines.
Unit 2 Creating your marketing strategy
Define your objectives, learn about marketing tools, route to market, pricing, marketing strategy and brand plan, how to set and manage your marketing budget and the importance of building brand trust.
Unit 3 Using your website to grow sales
Understanding key website metrics, how to grow web visitors, get more of them to buy and get them to spend more, the importance of promotions, email marketing and social media.
Unit 4 Other ways to grow your business
NPD, relaunches, partnerships, PR, Direct Marketing
Unit 5 The Importance of Sustainability
Business benefits of incorporating sustainability into your business, how to incorporate sustainability into your business, The Green Claims code
Why me?
I’ve worked in marketing for 20 years, helping startups, brands and businesses grow. I helped Courvoisier Cognac become the best selling cognac in the UK which they had never achieved in the history of the brand.
I helped startup Fruitdrop grow from a van and a man with handful of customers in Canary Wharf to a growing business delivering nationwide with a fleet of men and vans!
I helped Ecoegg make a splash in the laundry market, going from a relatively unknown brand, to the 3rd largest eco laundry brand, with listings in all major supermarkets and website sales that tripled in the first 12 months, quadrupled by year 2 and hit just under a £1 million in year three.
Here’s what some people I have worked with say about me:
