Hi I’m Lisa from Klarity Marketing and I am a brand developer and social media coach. I help artisan entrepreneurs create a brand, improve of grow their brand and raise awareness of their brand and shine online.
I’ve lived in a fair few places, Australia, Hong Kong, Sussex, Surrey but home is now in the beautiful county of Kent which offers an abundance of handmade products, artisan producers, retailers and crafters and lots of very hard working small business owners.
My marketing career started as a Brand Manager looking after every element of well-known global drink brands like Campari, Courvoisier Cognac and Beefeater Gin. I managed the UK marketing for Courvoiser cognac for two years and took the brand to number one status in the UK (market share and volume and value sales) for the first time ever in its history!
I stopped working for a few years to have and raise two gorgeous children. However I realised that I could take my previous big brand experience and help local small business owners with their brand building and marketing by offering expert advice but at an affordable price; so I set up as a freelancer.
I worked with workplace fruit delivery company Fruitdrop for 2 years and helped them expand from a small startup business with a turnover of £80k to an expanding company with a turnover of £650k within 2 years. Fruitdrop is now a national company with a current turnover of over £1 million.
I worked with an award winning local ice cream company, Simply Ice Cream for 3.5 years and created their marketing strategy, brand guidelines and managed their social media for 3 years, all of which has helped them to secure new business.
I advised on the setup, branding and marketing strategy for The Hop and Huffkin, a Kentish Dining Room and Bar in Sandwich, Kent and have worked with many Kent based artisan producers and retailers, helping them improve and grow their brand.
Back in 2010 I set up a secondary business which I grew using only social media. This little sideline business was the beginning of my social media strand to my business, which subsequently led to managing over 20 social media accounts on behalf of local clients, social media training on a one-to-one level, small group training in association with Produced in Kent and more recently online social media training products and programmes. (Sign up here for more information)
I am an active associate member of Produced in Kent, organizer and Elite Member of Metis Women Maidstone and was a finalist in the 2014 Kent Women in Business Awards. Have a peek here on my 'pintreblog' (yes , I made that up!) for what I get up to!
If I can be of any help with your branding project or you want some advice or training for your social media platforms, please contact me firstname.lastname@example.org