Whilst browsing Instagram (my new favourite social media platform - @lisafromklarity), I came across a lovely vibrant profile from @Ckelso . After scrolling through her beautiful hand written posts, I was delighted to come across a post promoting her hand lettering course. I jumped at the opportunity! I used to hand paint toddler babygrows and t-shirts so it really appealed. I purchased the course for $20 and was taken to her course created in something called 'teachery'. I enjoyed the course – it was so simple to move from each lesson to the next and was so clearly laid out. Not only did I learn how to hand letter but I had also found a great platform to host The Artisan Academy - my online training courses for artisans. Thanks Caroline!
I did some research into teachery and noticed that the co-owner was a chap called Jason Zook who just so happened to be Caroline’s boyfriend! I tweeted him, got his email address and sent him an email asking a few questions about teachery to which he promptly replied. Teachery is pretty new and it’s use is fairly restricted at the moment. It looks a really great teaching platform and I’m really excited about using it and have already recommended it to others.
In my continued research into Jason I learnt that a few years ago, he made US$1,000,000 wearing t-shirts for companies who paid him to wear their branded t-shirts and create social media content to promote their business! Funky idea! I also learnt that he has written a book entitled 'Creativity For Sale'. I’d been impressed by his girlfriend’s instagram, course and handlettering skills, impressed by his teaching platform, impressed by his Iwearyourtshirt business so I ordered his book straight away. His book arrived within what seemed like a couple of days! It made its way over the Atlantic from Poway, California, USA to my doorstep in Bearsted, Kent, UK.
It’s a fantastic book! The first section is all about Jason’s creative thinking - his t-shirt business and how he sold his last name (twice) for a small fortune. The second part is all his learnings from setting up and running his business. There is some great advice in this very down to earth and honestly written book. Each page, plus the outside and inside covers are sponsored and the way Jason sold these sponsorship opportunities was also very creative. He made $75,000 in sponsorship before the book was even written! His creative thinking is what drives his success as it makes him stand out from the crowd and shine above others.
Creativity For Sale is a very worthwhile read! I can highly recommend it. I'm also looking forward to getting my head around teachery so that I can bring you The Artisan Academy - online training and coaching for ambitious artisan producers.
So thanks Caroline and Jason for standing out, being creative and being interesting. I've learnt a lot as a result and gained a new teaching tool too.
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Lisa from Klarity x